Pertanika Journal of Social Sciences & Humanities
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Pertanika · Universiti Putra Malaysia Press

Pertanika Journal of Social Sciences & Humanities

Official journal of Universiti Putra Malaysia for scholarly work across the social sciences, humanities and related interdisciplinary fields.

e-ISSN 2231-8534 ISSN 0128-7702
Research article

Developing a Structural Framework for Sustainable Islamic Tourism Development: A PLS-SEM Approach

Samer Yaghmour, Ihtisham Ullah, Kashif Hussain, Thaib Alharethi, and Ahmad Nazri Razali

https://doi.org/10.47836/pjssh.34.3.23
KeywordsIslamic tourism development, Islamic culture and heritage, Malaysia, Muslim tourist satisfaction, sustainable
Article content

Abstract

The current study investigates the roles of Islamic cultural heritage, Islamic infrastructure development, and Islamic architecture towards Muslim tourist satisfaction, and Islamic tourism developments with the aim to guide practitioners with strategic interventions for fostering best practices and maximise the environmental, economics and socio-economic benefits for sustainable Islamic tourism development in Malaysia. A questionnaire survey with 251 responses was collected from tourists in Malaysia using a 5-point Likert scale with a non-probability purposive sampling technique for participant selection and recruitment, while the causal relationship between variables was examined using the PLS-SEM approach. Findings revealed that Islamic cultural heritage, Islamic infrastructure development and Islamic architecture have a significant effect on Muslim tourist satisfaction. This investigation employs Islamic cultural heritage, Islamic infrastructure development, and Islamic architecture to gain insight into customer satisfaction towards Islamic tourism in Malaysia.