PERTANIKA PROCEEDINGS

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• Abbas, S., Hassan, H., Asif, J., Junaid, H., & Zainab, F. (2018). What are the key determinants of mobile banking Adoption in Pakistan? International Journal of Scientific & Engineering Research, 9(2), 841-848. https://doi.org/10.14299/ijser.2018.02.012

• Abdat, F. A. (2020). Using UTAUT model to predict social media adoption among Indonesian SMEs. Saudi Journal of Economics and Finance, 4(10), 498-505. https://doi.org/10.36348/sjef.2020.v04i10.003

• Adnan, N., Nordin, S. M., & Rasli, A. M. (2019). A possible resolution of Malaysian sunset industry by green fertilizer technology: Factors affecting the adoption among paddy farmers. Environmental Science and Pollution Research, 26(26), 27198-27224. https://doi.org/10.1007/s11356-019-05650-9

• Alam, S. S., Khatibi, A., Ahmad, M. I., & Ismail, H. B. (2008). Factors affecting e-commerce adoption in the electronic manufacturing companies in Malaysia. International Journal of Commerce and Management, 17(1/2), 125-139. https://doi.org/ 10.1108/10569210710776503.

• AlSharji, A., Ahmad, S. Z., & Abu Bakar, A. R. (2018). Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates. Journal of Entrepreneurship in Emerging Economies, 10(2), 302-328. https://doi.org/ 10.1108/JEEE-08-2017-0058.

• Batra, S., & Arora, D. A. (2020). Adoption of ecommerce in MSME sector. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(9), 5701-5710.

• Belete, S., & Tsegaye, M. (2018). Does behavior of clients matter in adoption of internet banking? Evidence from Commercial Bank of Ethiopia. Journal of Economics and International Finance, 10(6), 58-64. https://doi.org/10.5897/JEIF2018.0901.

• Beranek, L. (2018). An empirical investigation of factors that influence commitment and active participation in in-house affiliate marketing network. International Journal of Electronic Business, 14(3), 189-211. https://doi.org/ 10.1504/IJEB.2018.095957.

• Beranek, L. (2019). The development of an in-house affiliate marketing network - A case study. International Journal of Internet Marketing and Advertising, 13(3), 271-283. https://doi.org/10.1504/ijima.2019.102580

• Cameron, K. S., & Quinn, R. E. (2011). Diagnosing and changing organizational culture: Based on the competing values framework (3rd ed.). Jossey-Bass.

• Chauhan, S., Mukhopadhyay, S., & Jaiswal, M. (2018). The adoption of mobile app for B2C transaction in platform marketplace: An empirical examination of key drivers. Journal of Information Technology Case and Application Research, 20(1), 1-14. https://doi.org/ 10.1080/15228053.2018.1453338.

• Cheung, C. M. K., Chiu, P.-Y., & Lee, M. K. O. (2011). Online social networks: Why do students use Facebook? Computers in Human Behavior, 27(4), 1337-1343. https://doi.org/ 10.1016/j.chb.2010.07.028.

• Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A Partial Least Squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information Systems Research, 14(2), 189-217. https://doi.org/ 10.1287/isre.14.2.189.16018

• Cohen, J. (1992). A power primer. Psychological Bulletin, 112(1), 155-159. https://doi.org/10.1037/0033-2909.112.1.155.

• Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/ 10.2307/249008.

• Department of Statistics Malaysia. (2018). Small and Medium Enterprises (SMEs) performance 2017. https://www.dosm.gov.my/v1/index.php.

• Dwivedi, Y. K., Rana, N. P., & Alryalat, M. A. A. (2017). Affiliate marketing: An overview and analysis of emerging literature. The Marketing Review, 17(1), 33-50. https://doi.org/ 10.1362/146934717X14909733966092.

• Fox, P., & Wareham, J. (2010). Governance mechanisms in internet-based affiliate marketing programs in Spain. International Journal of e-Business Research, 6(1), 1-18. https://doi.org/ 10.4018/978-1-61350-462-8.ch014.

• Ghobakhloo, M., Hong, T. S., Sabouri, M. S., & Zulkifli, N. (2012). Strategies for successful information technology adoption in small and medium-sized enterprises. Information, 3, 36-67. https://doi.org/ 10.3390/info3010036.

• Gregori, N., Daniele, R., & Altinay, L. (2014). Affiliate marketing in tourism: Determinants of consumer trust. Journal of Travel Research, 53(2), 196-210. https://doi.org/ 10.1177/0047287513491333.

• Haikal, E. K., Freihat, S. M., Adnan, M., Joudeh, J. M. M., & Hashem, T. N. (2020). The role of supply chain strategy and affiliate marketing in increasing the demand for e-commerce. Social media POV, 9(1), 832-844.

• Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Sage Publications, Inc.

• Haq, Z. U. (2012). Affiliate marketing programs: A study of consumer attitude towards affiliate marketing programs among Indian users. International Journal of Research Studies in Management, 1, 127-137. https://doi.org/ 10.5861/ijrsm.2012.v1i1.84.

• Houghton, S., Moss, M., & Casey, E. (2020). Affiliate marketing of sports betting – A cause for concern? International Gambling Studies, 20(2), 240-245. https://doi.org/10.1080/14459795.2020.1718737

• Huang, Q., Fang, K., & Liu, H. (2013). The moderating role of organizational culture in the relationship between power, trust, and e-SCMS adoption intention. PACIS 2013 Proceedings, 213.

• Jalali, M. S., Kaiser, J. P., Siegel, M., & Madnick, S. (2019). The internet of things (IoT) promises new benefits and risks: A systematic analysis of adoption dynamics of IoT products. IEEE Security and Privacy, 17(2), 39-48. https://doi.org/10.1109/msec.2018.2888780

• Karjaluoto, H., & Taiminen, H. M. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651. https://doi.org/ 10.1108/JSBED-05-2013-0073

• Lee, J.-C., Chen, C.-Y., & Shiue, Y.-C. (2017). The moderating effects of organisational culture on the relationship between absorptive capacity and software process improvement success. Information Technology and People, 30(1), 47-70. https://doi.org/10.1108/ITP-09-2013-0171

• Lee, S. (2018). Enhancing customers’ continued mobile app use in the service industry. Journal of Services Marketing, 32(6), 680-691. https://doi.org/10.1108/JSM-01-2017-0015.

• Lou, L., Tian, Z., & Koh, J. (2017). Tourist satisfaction enhancement using mobile QR code payment: An empirical investigation. Sustainability, 9(7), 1186. https://doi.org/ 10.3390/su9071186.

• Mairura, K. O. (2016). Relative advantage as a determinant of technology adoption among automobile mechanics in micro and small enterprises in Kenya. International Journal Academic Research in Business and Social Sciences, 21(5), 86-92.

• Maksimovic, M. (2018). Greening the future: Green internet of things (G-IoT) as a key technological enabler of sustainable development. The Internet of Things and Big Data Analytics toward Next-Generation Intelligence, 30, 283-313. https://doi.org/ 10.1007/978-3-319-60435-0_12.

• Mazurek, G., & Kucia, M. (2011, September 1-3). Potential of affiliate marketing [Paper presentation]. 7th International Conference Management of Technological Changes, Alexandroupolis, Greece.

• Mbiadjo, F. F. M., & Djeumene, P. (2015). Factors explaining the adoption of mobile marketing in Cameroon: Exploratory study on the use of SMS as method of transmission of social information. African Journal of Marketing Management, 7(2), 20-31. https://doi.org/ 10.5897/AJMM2014.0430.

• Merchant, S. (2007). Exploring the influence of cultural values on the acceptance of information technology: An application of the technology acceptance model. Informing Science and Information Technology, 4, 430-443.

• Nagy, J. T. (2018). Evaluation of online video usage and learning satisfaction: An extension of the technology acceptance model. The International Review of Research in Open and Distributed Learning, 19(1), 160-185. https://doi.org/ 10.19173/irrodl.v19i1.2886.

• Newton, S., & Ojo, M. (2018). Driving traffic and customer activity through affiliate marketing: Understanding and addressing the differences between affiliate marketing. In S. Singh (Ed.), Driving traffic and customer activity through affiliate marketing (pp. 101-112). IGI Global. https://doi.org/10.4018/978-1-5225-2656-8.ch007

• Okafor, D. J, Nico, M., & Azman, B. B. (2016). The influence of perceived ease of use and perceived usefulness on the intention to use a suggested online advertising workflow. Canadian International Journal of Science and Technology, 6(14), 162-174.

• Poorangi, M. M., Khin, E. W. S., Nikoonejad, S., & Kardevani, A. (2013). E-commerce adoption in Malaysian small and medium enterprises practitioner firms: A revisit on Rogers’ model. Annals of the Brazilian Academy of Sciences, 85(4), 1593-1604. https://doi.org/ 10.1590/0001- 37652013103512.

• Quinn, R. E., & Kimberly, J. R. (1984). Paradox, planning, and perseverance: Guidelines for managerial practice. In J. R. Kimberley & R. E. Quinn (Eds.), Managing organizational transitions (pp. 295-313). Irwin.

• Quinn, R. E., & Spreitzer, G. M. (1991). The psychometrics of the competing values culture instrument and an analysis of the impact of organization culture on quality of life. Research in Organizational Change Development, 5, 115-142.

• Rahaman, S. U., Badugula, N. M., Wang, T.-W., & Somarajan, N. C. (2018). The current development of technology model in e-commerce and suggestion for future research. MWAIS 2018 Proceedings, 1-7.

• Rahi, S., Abd. Ghani, M., Alnaser, F. M., & Ngah, A. H. (2018). Investigating the role of unified theory of acceptance and use of technology (UTAUT) in internet banking adoption context. Management of Information Management, 8(3), 173-186. https://doi.org/ 10.1108/WJSTSD-05-2018-0040.

• Rai, R. K. (2011). Knowledge management and organizational culture: A theoretical integrative framework. Journal of Knowledge Management, 15(5), 779-801. https://doi.org/10.1108/13673271111174320.

• Ramachandran, A. T., Ahmad, N., Miskon, S., & Iahad, N. A. (2019). Factors influencing the adoption of social media in service sector small and medium enterprises (SMEs). Advances in Intelligent Systems and Computing, 1073 (July), 917-925. https://doi.org/10.1007/978-3-030-33582-3_86

• Ramayah, T., Ling, N. S., Taghizadeh, S. K., & Rahman, S. A. (2016). Factors influencing SMEs website continuance intention in Malaysia. Telematics and Informatics, 33(1), 150-164. https://doi.org/ 10.1016/j.tele.2015.06.007.

• Rogers, E. M. (1983) Diffusion of innovations (3rd ed). Free Press, Collier Macmillan.

• Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press, Collier Macmillan.

• Samat, M. F., Yusoff, N. H., Ismail, M., Annual, N., & Mamat, M. (2017). Technological factor and social media marketing adoption among SMEs in Kelantan. Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship, 456-461. https://doi.org/ 10.5220/0006887904560461.

• Sandu, R., Gide, E., & Karim, S. (2017). The impact of innovatives strategies to influence the adoption of cloud based service success in Indian small and medium enterprises (SMEs). International Journal of Art and Sciences, 10(2), 389-400.

• Saunders, M. N. K., Lewis, P., & Thornhill, A. (2009). Research methods for business students (5th ed.). Prentice Hall.

• Shaltoni, A. M. (2017). From websites to social media: Exploring the adoption of internet marketing in emerging industrial markets. Journal of Business and Industrial Marketing, 32(7), 1009-1019. https://doi.org/ 10.1108/JBIM-06-2016-0122.

• Singhal, K., & Anand, A. (2021). Analysis of YouTube channel analytics and affiliate marketing with operating system. In G. S. Hura, A. K. Singh, & L. S. Hoe (Eds.), Advances in communication and computational technology (pp. 1527-1537). Springer. https://doi.org/10.1007/978-981-15-5341-7_117

• SME Corporation Malaysia. (2018). SME annual report 2017/18. https://www.smecorp.gov.my/index.php/en/laporan-tahunan/3342-laporan-tahunan-pks-2017-18

• Suchada, J., Watanapa, B., Charoenkitkarn, N., & Chirapornchai, T. (2018). Hotels and resorts rent intention via online affiliate marketing. KnE Social Sciences, 3(1), 132-142. https://doi.org/ 10.18502/kss.v3i1.1402.

• Sun, S., Cegielski, C. G., Jia, L., & Hall, D. J. (2018). Understanding the factors affecting the organizational adoption of big data. Journal of Computer Information Systems, 58(3), 193-203. https://doi.org/ 10.1080/08874417.2016.1222891.

• Suryanarayana, S. A., Sarne, D., & Kraus, S. (2019). Information disclosure and partner management in affiliate marketing. Proceedings of the First International Conference on Distributed Artificial Intelligence, 1-8. https://doi.org/10.1145/3356464.3357703

• Thaker, M. A. B. M. T. (2018). Modelling SMEs’ behavioral intention to adopt Islamic crowdfunding-small and medium enterprises (ICSMES) model as a source of financing in Malaysia. Journal of Islamic Monetary Economics and Finance, 4(2), 293-310. https://doi.org/ 10.21098/jimf.v4i2.961.

• Thiesse, F., Staake, T., Schmitt, P., & Fleisch, E. (2011). The rise of the “next‐generation bar code: An international RFID adoption study. Supply Chain Management International Journal, 16(5), 328-345. https://doi.org/ 10.1108/13598541111155848.

• Tian, M., Deng, P., Zhang, Y., & Salmador, M. P. (2018). How does culture influence innovation? A systematic literature review. Management Decision, 56(5), 1088-1107. https://doi.org/ 10.1108/MD-05-2017-0462.

• Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478. https://doi.org/ 10.2307/30036540.

• Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178.

• Zain, Z. M., Jusoh, A. A., Munir, R. I. S., & Putit, L. (2020). Drivers of E-Commerce Adoption amongst Small & Medium Sized Enterprises (SMEs) in the Business Service Sector. Journal of International Business, Economics and Entrepreneurship, 5(1), 50-58.

• Zhang, S., & Cabage, N. (2017). Search engine optimization: Comparison of link building and social sharing. Journal of Computer Information Systems, 57(2), 148-159. https://doi.org/ 10.1080/08874417.2016.1183447.

• Zolkepli, I. A., & Kamarulzaman, Y. (2015). Social media adoption: The role of media needs and innovation characteristics. Computers in Human Behavior, 43, 189-209. https://doi.org/ 10.1016/j.chb.2014.10.050.